Focus on People – The forgotten ‘P’ in Marketing
The complete online video platform for owned audiences
A direct consumer relationship through your own platform involves creating a direct line of communication and interaction. Because in 2024, it’s all about building your own community.
Your owned media platform is not just about making personalized content accessible; it is also about the experience delivered to the consumer by the brand.
Your team holds the advantages of first-party engagement data and analytics on your content and audience with 50+ metrics. They can see how this engagement links to important business outcomes like pipeline creation and revenue.
Creating original content that resonates and solves for their audience has been a driver of Rocketlane marketing efforts. It has propelled this 3-year-old company into a global leader for customer onboarding SaaS.
For next stage of their brand growth, Rocketlane has transformed its traditional resource center into the ‘Netflix for ecosystem-led growth’. Rocketlane.tv keeps their community coming back, ensuring sustained audience growth and high levels of engagement.
Former EVP, Global Marketing - Salesforce
Features help you “do” things. Done well and creatively, they drive benefits across engagement, experience, monetization and retention. We “do” features well, so you can “do” more with video and content marketing
The OTT makeover Gen-Z will love!
Organize content into groups and create playlists
Bring in 3rd party creators and influencers to bring alive an exclusive community for your category
YouTube like watch list for easy access to next or prior content
Unique UX from website to player with your brand colors and guidelines
Auto-generated Subtitles and CC. Go further with auto-translations
All your media compounding to wow your audience – on demand videos, live streaming, podcasts and articles
Instant AI-generated snackable clips for trailers, blogs and social posts
Keep your audience tuned in with personalized content recommendations based on 1st-party data that you generate and own
Embed videos from Media Studio to any webpage or email
Automate publishing to YouTube, LinkedIn and Instagram. Schedule and it will be posted
Serious about generating ROI from video? Then pair our Netflix-style OTT platform to your marketing and sales automation. Segment, nurture, and score leads based on video view activity.
Add your CRM forms to your videos to capitalize on higher engagement rates for video content. When a viewer converts on your video, they'll get passed to your CRM.
A viewing data will appear on the contact's timeline within your CRM as a FastPix video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement percentage
Leverage viewer data like percent viewed or CTA clicks to generate smart lists in your CRM. You can also use viewing data to enroll visitors and prospects in workflows and score leads. Proactively alert sales reps when their leads are watching key videos, and watch the deals roll in.
Use workflows to automatically send out the next video your lead should see. With email merge tags, it’s easy to use the most effective call to action on the web — a video thumbnail — and increase your click-through rates !