Imagine a start-up selling eco-friendly dog toys launching a series of videos about their products. This bold move boosts their social media following, doubles website traffic, and sees their videos shared widely. This isn't just a nice story it's a testament to the power of video marketing in 2024.
Video marketing isn’t just an option anymore. In fact, 53% of businesses plan to spend more money on digital marketing in 2024, with most focus on video content. And the purpose of video is not just limited to grabbing audience attention but video is also useful for other digital marketing channels.
A few years ago, content creation felt almost effortless. Algorithms were straightforward, grabbing people's attention was a breeze, and getting your message across didn't require a Herculean effort. Fast forward to 2024, and the landscape has drastically changed. Every marketer today faces a series of shifts that have redefined the rules of the game:
Because they’re flooding with content. Navigating an endless stream of information that leaves them feeling fatigued and disconnected. The rapid growth of content has led to significant information overload, making it difficult for them to identify and engage with what truly matters. Critical details are often buried, causing frustration and a sense of missing out on essential content. The abundance of information can also lead to confusion rather than clarity, and with limited time and energy, your audience struggles to sift through the noise. To truly connect, content must be not just abundant but also precise, relevant, and engaging.
Marketers are skillfully transforming challenges into opportunities through the strategic use of owned media, turning adversity into pathways for success. A recent Wyzowl survey reveals that 83% of respondents believe video content provides a strong return on investment.
This is largely due to several compelling reasons to incorporate more videos into marketing strategies. First, audiences have a strong preference for video content, making it an effective medium for engagement. Additionally, videos enhance search engine optimization (SEO), improving visibility and driving organic traffic. Video also help establish brand credibility, fostering deeper connections with consumers. Finally, incorporating video significantly boosts conversion rates and sales. By leveraging the power of video, marketers can navigate the complexities of the digital landscape and transform potential setbacks into substantial growth opportunities.
Here’re few trends in video that will help to gain engagement in 2024
Short videos, usually under 60 seconds, are a big hit for businesses. According to hubspot, they bring the highest return on investment (ROI) because they capture attention quickly. Platforms like tiktok and Instagram Reels are perfect for these, so focus on making content that's both fun and informative right from the start.
While live webinars are great, people now prefer to watch them on their own schedule. Offering on-demand webinars lets your audience tune in whenever they want, increasing their chances of watching and engaging with your content.
People trust content made by other users, like reviews or testimonials, more than traditional ads. UGC is powerful because it feels authentic and relatable. Encouraging your customers to create and share their own content about your brand can boost your credibility and widen your reach.
360-degree videos and VR offer unique, interactive experiences that draw viewers in. These formats are still new and exciting, making them great tools for capturing and holding attention. Consider using them to create memorable experiences that set your brand apart.
Interactive videos let viewers click on different options, explore various storylines, and choose how they want to navigate the content. This not only makes the video more engaging but also helps keep viewers interested for longer. As this technology grows, it’s becoming an essential part of modern video marketing.
By now, most marketers understand the value that video can bring, but the real challenge lies in executing it effectively. Fortunately, at FastPix, we’ve been keeping an eye on what fellow marketers are doing with video. We’ve curated a selection of posts to share insights and strategies that are working well for them.
In 2023, videos made up 65% of all internet traffic, and this number is expected to keep growing in 2024. However, just creating videos isn’t enough anymore. To really make an impact, you'll need a smart and strategic approach:
In 2024, influencer marketing is expected to grow beyond B2C and make a big impact in the B2B world. Your marketing peers predict that third-party creators and influencers will play a key role in this shift:
Creating and sharing content (posting on socials) alone isn’t sufficient. If your content isn’t reaching your audience, it’s probably due to a lack of an effective distribution strategy. Here’s why:
With owned media, you control your own audience. Your marketing strategy needs to move beyond the old methods. Today, every company can act like a media company. Using owned media helps you not only set your own rules but also build a direct relationship with your audience, boosting your business impact.
Your owned media platform, whether it’s your own media pages or an online video platform (OVP), gives you more control and independence. You can set the content, maintain consistent branding, and shape the user experience without worrying about algorithm changes from third-party channels like YouTube or LinkedIn.
Owned platforms offer flexibility and customization, and they open up opportunities for content monetization. By centralizing your content—hosting videos, creating webinars and podcasts, and offering tutorials and on-demand videos—all in one place, you ensure consistent branding and improve audience engagement.
With an owned media platform like FastPix Media Studio, you have complete control over your content, audience, and data. By leveraging this comprehensive video platform, you can:
Most importantly, FastPix's Media Studio provides video analytics, tracking over 50 unique metrics to deliver deep insights into your audience's behavior, engagement, and preferences.
This first-party data gives you an advantage in understanding your community and optimizing your content strategy. By taking control of your owned media, you can build a direct relationship with your audience, deliver an exceptional experience, and generate valuable data to drive business outcomes.
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