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How to build video in a content creator platform like Kajabi faster?

Launch video for courses, coaching, and communities with uploads, encoding, playback, analytics, all in one API platform.

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If you’re a founder or CTO building a creator platform, you’re stitching together tools to help creators self-monetize. Content creator platforms deliver a wide stack of tools— online courses, memberships, communities, coaching, and more.  

Life at content creator platform every day can have you onboard 10-100 accounts, and this comes with unpredictable amount of content, new feature requests, and handling scale.

This can get slow and painful because of:  

  • Scope and scope creep: A large feature set and changing feature demands (e.g., adding viral sharing or affiliate integrations mid-sprint) leads to short cuts and derail timelines. Reddit is replete with instances. For instance In r/softwaredevelopment users complain, "Business wants 'Patreon-like user tiers' but ignores edge cases like fraud detection, leading to endless revisions." In r/programming: "80% unhappy devs cite bureaucracy and tech debt in creator apps—endless fixes for user feedback loops. "In r/devops:" Creator platforms drown in self-service requests for infra; building vs. buying platforms is debated, but costs explode as we keep building"
  • Scalability: Life in user or professional generated content platform involve handling viral spikes (e.g., content uploads during trends) without downtime. In r/ExperiencedDevs users lament " broken codebases with rushed creator features cause crashes during peaks”. In r/softwaredevelopment devs add " user-generated video is complex—latency kills engagement”  
  • Talent and Productivity: Context switching, slow reviews, and repetitive tasks (e.g., CRUD for creator profiles) drain morale and increase churn.

All these issues often lead to long dev cycles and slow market penetration. In this article you'll learn how you can build video in a content creator platform like Kajabi using  FastPix Video API platform, which allows you to get to market faster, balance scalability and have a great developer experience.

Understanding Kajabi

Kajabi's flow is designed for creators to dream, build, and monetize in one place, with tools for courses, coaching, communities, newsletters, memberships, and podcasts. It starts at $89/month (Kickstarter plan), with higher tiers up to $399/month (Pro) for more products and features, plus an Enterprise plan from $10,000/year. There's also a 14-30 day free trial for new creators.

  1. Sign Up and Onboarding module: Visit kajabi.com, sign up for a free trial (14-30 days), and choose a plan. Fill out details, link payment processors (Stripe/PayPal), set up a custom domain or subdomain, and configure marketing settings like business address and logo for email compliance.
  1. Content creation module: Use the digital product creator to select templates for courses, memberships, etc. Build from scratch or templates—add videos, audio, downloads, or text. For courses, organize into modules; for communities or newsletters, set up engagement features like forums or subscription feeds. Use Kajabi AI and Creator Studio for streamlined content generation.
  1. Build Your Website and Landing Pages module: Access the website builder to choose mobile-responsive themes. Customize branding, colors, and layout (advanced code editor on Pro+). Create landing pages from templates for sales, opt-ins, or policies, tailoring them to your brand.
  1. Marketing Tools module: Go to the Marketing section for email broadcasts (one-off announcements) or sequences (automated series triggered by actions like sign-ups). Import contacts, segment audiences, and use templates. Build funnels with Pipelines (e.g., OVO: Offer value, then sell) for automated lead nurturing.

  1. Monetization module: Set pricing (one-time, subscriptions, bundles) with 0% transaction fees (payment processor fees apply: 2.7-2.9% + 30¢). Launch products via sales pages, integrate affiliates (Growth+ plans), and track analytics. Use CRM for customer management. Other creator platforms also include more monetization options like affiliate commission, exclusive content tiers etc.
  1. Scale and Optimize: Add more products (up to 100 on Pro), use advanced automations, 24/7 support, and migrate from other platforms (tools for Teachable, Thinkific, etc.). Monitor performance with dashboards and adjust based on email tracking

Video in Kajabi operations

Video is key to high-margin digital products. Creators can bundle videos into courses (top revenue driver), memberships (recurring subscriptions), or coaching (live sessions), creating passive income.

Consequently, Video is a foundational element of Kajabi's platform, deeply integrated into its core operations and serving as a primary driver of creator success. Video content—ranging from pre-recorded lessons and promotional clips to live sessions—underpins much of this ecosystem, enabling high-engagement delivery of knowledge-based products. This integration not only streamlines creator workflows but also enhances audience retention, conversion rates, and revenue generation, positioning video as a "huge" component of Kajabi's value proposition.  

Video challenges in content creator platforms

Google store reviews in 2025 of Kajabi app’s video experience detailing crashes, poor mobile expereince, video startup failures and poor video-related user expereinces

Kajabi has been around for a while and is an established platform. That said here are some complaints, in 2025 on google playstore, detaling challenges with video in their platform. These cover:

  • Videos not playing, possibly because of corrupt content or video startup failure etc.  
  • Video not working or working as well as people expect in mobile, especially in Andriod phones. Many sites focus on web, forgetting that mobile be it via Andriod or iOS is a huge part of how folks experience content. This is driving the user to give the app a 1-star rating.  
  • App crashes when videos are played. Sometimes the app crashes but video continues to play
  • Video elements are overlapping each other making courses look bad.  
  • Resumable playback is not working so folks are forced to start from the beginning every time.  
  • Next arrow in player is not working

These are comments from folks who took time to review, and might be indicative of more issues.  

Building ‘video’ for creator platform needs

Today, building a content creator platform is about going beyond the basics. So you will be building a lot of functionality while racing against market forces of accessible human talent and time-to-market.  

A fully managed, cloud-native Video API platform like FastPix offers real-time capabilities and high performance, taking video engineering off your plate and optimizing optimal team utilization and market entry. Folks using FastPix have been able to save 70% and get to market 300% faster compared to using a cloud provider like AWS for video.

Here are some key features as they fit into content creator platform workflow to help you get going faster.  

1. Content Creation Module

Content creation module (referred to as Creator Studio in Kajabi) is primary tool to build, edit, repurpose and market professonal grade material without needing external skills or products.

Content Creation Module Feature Benefits
Upload from drive or URL Easy content import from cloud/URLs/ desktop or mobile
Accelerated Uploads Any file from anywhere ingested using fastest POP path
Resumable Uploads Your upload resumes after interruptions reliably; no more user frustrations for large files and bad internets
Realtime Encoding Your uploads ready for playback instantly, no more waiting around
Context-Aware Encoding Your videos optimized for playback on various tech stacks of user devices
Metadata Tagging Your content organized for easy searchability or use AI
Batch Migration Transfer content in bulk using our migration tools
Access Policies Customize and control who access content as per creator preferences
Webhooks Real-time notifications to trigger other actions in your system
Ingress, Egress and Request Costs No such costs, only transparent pricing with FastPix
RTMP Live Option for creators to stream live-events in real time
SRT Live Option to stream secure, low-latency live broadcasts.
LL-HLS Low Latency Streaming Option for near-instant live video playback.
Live to VOD All your creator live streams available as videos by default
Psuedo Live Streaming Creators can simulate live events with pre-recorded content

These features in part or as a whole allow you to build into your product all video-related features in Kajabi. More over features like accelerated uploads, realtime encoding and resumable uploads set the stage for a superior expereince for your creators.  

These features extend beyond content creation module to to Website and landing pages module (called Kajabi Pages)  

You can test these features with our $25.00 free credit in Pay-as-you-go plan. Watch these VOD or Livestreaming videos; stream your videos or live events in minutes as opposed to months it will take to build all this in-house. These developer friendly features allow early-stage companies seaching for product-market fit to get into market fast.  

2. Content Processing Engine

Features listed like watermarking, auto-generated subtitles etc produce video elements focussed on video expereince, engagement and repurpossing. These are essential to how people explore and expereince video content in 2025.  

Content Processing Engine Feature Benefits
Watermarking Creators brand content with custom watermarks.
Thumbnails Creators can auto-create engaging video previews
Timeline GIFs Timeline GIFS auto-generated to increase engagement
Audio normalization You ensure consistent audio levels.
Intro, Outro and Stitching Creators can customize and enhance videos with seamless branding.
Subtitles Auto-generated subtitles using AI
NER Metadata Tagging Use AI to create metadata tagging as opposed to manual tags for searchability
Summary Auto-generate short summaries for desciptions
Chapters Auto-generate video chapters for video navigation
Key Moments Auto-generate highlight clips for sharing and previews
Simulcasting Auto stream a live event to multiple platforms easily
Time shifting Allow users to rewing live events and consume at their pace
Instant Live Clipping Allow creators to create clips as live events happen
Handling disconnects You maintain streams despite interruptions.

3. Web, Android and iOS

The website and landing page module, and Kajabi’s own web and mobile apps have to balance customization, expereince and proactive analytics. Features like free customizable video player allow you to build compontents and templates that can be alinged to creator and their audience preferences with little development.  

Another key expereince feature is adaptive bitrate streaming, which allows for viewers to have a seamless viewing experience in varying internet conditions.  

From analytics perspective, our Video Data SDK can track in-depth analytics that creator or their audience are expereincing. These include things people were complaining about Kajabi on Google store reviews like some videos are not playing or working well on certain mobile or crashing etc. Our Video Data SDKs and the data they capture proatively alert you to these incidents with complete log and event data, so you can fix bugs and performance issues before folks start complaining.  

We make all this easy for developers with the features listed here, but also the SDKs listed further down in our developer freindly section. Specifically SDKs covering various web and mobile framework allows for native expereinces in these platforms.  

Web, Android and iOS Feature Benefits
Customizable Video Player Free video player with all features of paid player. Customize UI and a lot more for every creator
Video Data SDKs Allows to monitor, track and fix bugs; monitor business and grow
Adaptive bitrate Streaming Allows smooth playback irrespective of varying internet
Offline Viewing Creators can enable content access without internet.
Multi-CDN Delivery Instant playback - 50 milliseconds for 95% of world

4. Security Management Module

Unfortunately content theft is an issue in the digital creator economy with 70-80% of online courses facing some form of piracy. This is across platforms like Kajabi, Teachale, Thinkific etc. Our video secruity features and access policies allow you and your creators to protect content and loss of revenue.

Security Management Feature Benefits
Signed URL You secure content with temporary access links.
DRM You protect videos with digital rights management.
Concurrent Streams You support multiple simultaneous stream viewers.

5. Marketing and Audience Modules

Referred to “Marketing tab” and “Contacts” tab in Kajabi, these modules help creators manage their content and customer relationships. They all integrate with Kajabi’s broader ecosystem and are interconnected.  

But here is a possible diffrentiator for folks building creator platform – current features in most tools like Kajabi, Teachable etc are  very basic.  There is gap in market for more actionable analytics. There is also no platform level recommendation system which possibly helps personalize content feeds and suggestions based on things like geography, backgrounds or other such data. Such tools can be helpful for creators to increase monetization and for audience to explore new learning content.  

FastPix Video data gives you all the below data which can really help you build better analytics, recommendation engine, and monetization capabilities for your creators and audience.  

Marketing and Audience Modules Feature Benefits
Quality of Experience Metrics Monitor 50+ metrics for each video played
Viewer Engagement Metrics You can track detailed audience interactions
Failure and Error Metrics You identify and resolve streaming issues before folks complain
Metadata customization Track video watch by campaigns, royalty, year etc.
Data Visualiation Filtering You analyze data with customizable visualizations.
100K views free per month Get 100K video views tracked free every month

6. Developer Productivity

FastPix’s Video API platform brings all the tools and functionality you need in one place so you can build successful video-centric applications. In other words, it’s everything you need in one platform with a single login and contract. A genuine single source to action the roadmap today and as it evolves quickly tomorrow. Our developer-facing features, SDKs and guides allow you start and deploy the most complext uses 400% faster.  

Developer Productivity Feature Benefits
Platform all-in-one Video API platform that fits easily into your tech stack
Docs & Guides Compact docs and guides to get building easily
Human Support Support by folks building the product
Webhooks Real-time notifications to build custom systems
Language SDKs SDKs for Python, Node, Java, PHP, Ruby, Go and C#
Video Data SDKs SDKs for FastPix Player, HLS, Shaka, Media3, AV, Video.js, Flutter and Dash.js
Resumable Uploads SDKs SDKs for JS, Android, iOS and Flutter

7. Cost

Our pricing is also 100% transparent. Check FastPix pricing page and our calculator to get a quick estimate of possible costs – do note we charge only on consumption. So bills scale only as your product and its usage scales. No usage, no costs. And our pricing comes with automatic volume and resolution tiers, so you don’t need to negotiate with us ever for growing!  

Folks often use as the video vendor alongside say a larger cloud infrastructure like AWS or GCP. For video related worklows, we’re 65% cheaper than AWS. We default to charging as little as possible while still making a profit – we also have a generous free tier for our products. We do this because we want you to try risk-free, build, and get close to launch before you need to pay us. We also offer a generous start up program. You can explore how to use FastPix and AWS together – FastPix for video and AWS for everything else – thereby building a more efficient and effective infrastructure.

FAQs

How do I add video uploads and playback to a Kajabi-style creator platform?

You can integrate video uploads and playback using a unified video API like FastPix. It supports accelerated uploads, real-time encoding, and adaptive playback across web and mobile, without building your own infrastructure.

What’s the fastest way to build video workflows for courses and memberships?

Using a managed video platform with SDKs for uploads, content processing, and analytics lets you launch faster. FastPix offers prebuilt SDKs for web, mobile, and Flutter to speed up development.

 

Do I need a separate video infrastructure to build a platform like Kajabi?

Not necessarily. With platforms like FastPix, you can handle uploads, storage, playback, content security, and video analytics within a single API,  removing the need for separate encoding servers, CDN setup, or analytics pipelines.

 

How can I track video performance and engagement in my creator app?

Use a video-native analytics layer like FastPix Video Data to track playback success, buffering, resolution shifts, and viewer engagement. SDKs are available for web, iOS, Android, and smart TVs.

 

What are the key video features needed for a creator platform?

Essential features include resumable uploads, adaptive bitrate playback, secure streaming (DRM or signed URLs), metadata tagging, analytics, and customizable players. Bonus features like chapters, key moments, and watermarking improve creator control and user experience.